Ad buying bidder
A system that automates and optimises ad buying
Focus area
Digital productsClient
Under NDA
Timeline
3 years
Tools
Python, FastAPI, Kafka, ClickHouse, scikit-learn, React
USP
the product became the client’s key advantage in winning new customers
Higher
ad buying efficiency than experienced marketers, with a statistically significant gap
The challenge
There was no tool on the market for working with the ad operator, so stats were pulled and budgets tuned by hand.
Solution
Together with the client we wrote the functional requirements and the spec, then designed, rolled out and launched a system that automates and optimises ad buying, and kept supporting it.
Result
The product became the client’s key selling point for winning new customers. The ad buying algorithm outperformed experienced marketers by a statistically significant margin.
Next project
Hate Agency
Websites & digital experiences